Resource
Creating a Crisis: Selling Neoliberal Policy through the Rebranding of Education
Neoliberalism
Dr. Lana Parker exposes how neoliberal policy is sold to a public using intricate rhetorical strategies tools. Using critical policy analysis with emphases on historical development and political sociology, the author uses marketing literature on branding as the analytical framework for a case study of the Ontario government’s education platform.
Dr. Lana Parker exposes how neoliberal policy is sold to a public using intricate rhetorical strategies tools. Using critical policy analysis with emphases on historical development and political sociology, the author uses marketing literature on branding as the analytical framework for a case study of the Ontario government’s education platform.
